  Branding For Dummies, 2nd Edition has a new chapter  with tips and cautionary advice regarding social media and its  impact on todays personal and business branding programs.  There is also new information on balancing personal and  business brand development. This information will help business  leaders create personal brands that enhance, but dont  eclipse their business brands. Also, it will help employees to  create personal brands that will benefit them within their  employers businesses while also transporting to new career  opportunities if desired. Plus there is updated information on  handling brand crises, both personal and business, with references  to some of the major brand crises of the past few years.

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Branding For Dummies, 2nd Edition

2015

Wiley

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