  The Internet, mobile technology, the ubiquity and interconnected  nature of information has dramatically increased the speed and  impact of success or failure. Largely as a result, companies that  succeed have learned that success today depends upon competing  in the right space. However, for the majority of businesses  deciding on the areas of where to play is not always easy to  identify-- until now.  Competing in the Right Space is about how to compete in  the right part of the market today   how  to prioritize market opportunities so that strengths in one part of  a market can be leveraged across multiple market opportunities.  Using cutting edge academic research and extensive industry  practice, Dr. Putsis incorporates a step-by-step  process of strategic prioritization to detail the series of steps  that a company has to go through to take advantage of the  competitive interplay that exists across markets. Ranging from  strategic market selection through to the tactics of  execution, readers will be able to recognize the full set of  strategic decisions to compete in the right space that  provides the best margins, overall profitability, growth and  that provides opportunities to leverage these  strengths and extract value in other markets.

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Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking

2014

Wiley

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