| Disciplined Entrepreneurship will change the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book. Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. Disciplined Entrepreneurship breaks it down into 24 steps which include: Market segmentation Quantify the value proposition Define your core Map the process to acquire a paying costumer Test key assumptions Develop a product plan, and more.