Professional Services Marketing
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book covers five key areas that are critical for firms that want to grow their revenues and themselves: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; lead generation strategies; and developing business by winning new clients. It includes mini-case studies that illustrate major points and quotes and stories from well-respected professionals in the industry.             In this second edition, the book offers new research and updates throughout, as well as new chapters on social media and online marketing and new case studies and interviews.
Author : Mike Schultz
Published : 2013
Book Type : Book
Category : Business
Number of Pages : 120

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