| A recent study revealed that only one out of eight buyers rated sales presentations valuable. Ouch! Why? Talking brochures, monologues, cookie-cutter PowerPoints. Most sales presentations are based on advice handed down from the last century. The challenge of engaging and persuading todays crazy busy buyers in a sea of information and me-too solutions demands new skills. Sales Presentations For Dummies provides salespeople with the critical skills necessary to create and deliver a compelling presentation that engages and motivates todays prospects to take action. Through examples and experience collected from thousands of actual sales presentations, you will learn a blockbuster formula and an innovative set of tools and tips to keep your audience engaged during your presentation from the opening hook to your climactic call to action.