This book “The Anatomy of an idea” will unpack the different perspectives to discovering, iterating, pivoting, and executing ideas that will eventually become great businesses.

The book will not only show you “how to spot problems, needs or gaps”, but it will unveil twenty-five scenarios of generating business ideas with at least one at the end of each chapter. Somewhere between scribbling your idea on a sheet of paper and starting a business, there’s a process you need to go through that essentially determines either your success or failure in business. Oftentimes, would-be entrepreneurs get so excited about their “epiphanies”-the moments when they imagine only the possibilities of a given idea and neglect to check its viability. Of course, sometimes the idea works anyway, despite a lack of market research.

Unfortunately, other times, the idea crashes and burns, halting a business in its tracks. This book will help you avoid the latter. This “how-to” on discovering and researching your business idea is just what you need to keep your business goals on track. Case studies and examples would be used to buttress some of the international best practices for discovering ideas that would go global and turn out in multi-billion-dollar business. It is time to take off. The book will also leverage examples of entrepreneurs out there that have gone through this route and showing how they got to the top.

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The Anatomy of an Idea

2020

WORITAL

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