|The Art of Opportunityprovides a creative and practical way for innovators to explore and seize opportunities for new growth, offering advice and profound frameworks based on rigorous academic research. The book takes the reader on an active, design-thinking journey towards seizing new growth by employing tools and activities using an innovative methodology. The traditional way of thinking about new growth is in terms of launching new products and entering new markets. The Art of Opportunity approaches finding new business from the lens of strategic innovation, and explores how to create value for customers, the company itself, and the ecosystem by turning non-customers into customers and designing innovative business models. The writers merge expertise in strategic innovation with design thinking, visual methods, and insights on execution to make new business innovation really happen.