  Due to an array of errors and oversights, most business  presentations fail to deliver; and, while it is all too easy to  blame the ubiquitous death by PowerPoint on poor  design, the overuse of bullet points or an ill prepared or nervous  presenter  the root cause is something more fundamental than  that. It starts with a lack of emphasis and investment in powerful  presentations. As with many issues, once the problem is recognized,  a solution can be found. That solution starts with using the  authors unique Presentation Optimization methodology.  Presentation Optimization explains each step of this  process, supported by real life examples, with a wide range of  companies from across the globe; from multinationals to smaller  start-up companies. The inclusion of simple, practical exercises  will enable the reader to apply the steps to their own  presentations, challenging their thinking on messaging, content and  design. Once established, the framework is transferable to any one  of the numerous presentation platforms on the market today   allowing the presenter to select the right tool to fulfill the  needs of their audience and therefore deliver the most powerful  presentation experience for everyone involved.

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The Presentation Lab: Learn the Formula Behind Powerful Presentations

2014

Wiley

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