  Business Development For Dummies provides a model for  business development that is specially designed for  small-medium-sized B2B or B2C professional service firms.  It maps business development to the customer lifecycle, ensuring  your business is focused on growth through effective customer  management. It covers strategy, marketing, sales, client management  and partnerships/alliances in depth, helping you develop robust  business development practices that can be used every day.  Its a must-read for any business looking to grow and  develop.  Inside youll find:    The core concepts of business development - and how it differs  from sales.  Planning for business development - getting your business  development strategy in place and building a practical step-by-step  plan.  Marketing - including demand generation and how your marketing  should integrate with sales.  Sales - and how you should go beyond the typical sales  cycle.  Customer management - how to leverage your customer  relationships for even greater success.  Partnerships - why theyre important for your  businesss growth and you can develop and implement a  partnership strategy.  

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Business Development For Dummies

2015

Wiley

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