  Small Business owners today are exceptional at delivering on the  product or service theyre in business for  most  however dont know where to start when it comes to online  marketing. With the proliferation of social media and the consumer  voice on the web, small business owners need to take a deliberate  approach to leveraging this new marketing channel to effectively  convert online conversations into offline sales.  The Demandforce Team has combined over 30 years of experience in  enabling small business owners with the knowledge and tools to grab  their online reputation by the reigns.  Theyve taught  thousands of their customers how to effectively leverage email,  social, online, and network marketing to get new customers and keep  existing customers coming back. Many of their amazing customers for  years focused most of their marketing spend in the offline world.  In this book, the author will show readers how to refocus just a  small percentage of that offline marketing budget and create  long-lasting, exponential return for their businesses.  Each chapter in the book will include spot interviews and  do this now advice from resident experts at  Demandforce including the founders. The book would represent a  compilation of materials that they teach their customers every  day.

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The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales

2013

Wiley

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