|According to the Kauffman Foundation, the typical American entrepreneur spends over $30,000 to start and finance a new business, working with two dozen different service providers: lawyers, accountants, banks, payroll and benefit providers, tax and governmental filings, equity allocation, domain acquisition and cloud hosting, stock option management plans, intellectual property assignments and financial valuation consultants. The process is so complicated that few--if any-- founders do it correctly. These chickens come home to roost the first time they try to raise outside capital from angel investors or venture capitalists. Experts estimate that over two thirds of the cost of startup financings--and a host of legal and practical problems--stem directly from the need to clean up everything that was caused by starting wrong. Most books on entrepreneurship focus on strategic issues like product/market fit, deciding what market to be in, or what business to buy, how to get traction with customers, etc. Examples include bestselling perennials such as The Lean Startup, Art of the Start, Zero to One, Startup Owners Manual, et al Simple Startup, covers a completely different part of the process: the concrete details of business launch, growth, and management. Most best-sellers that promise to tell people how to start a business do so very briefly, and quickly end up recommending that readers seek guidance from lawyers, accountants, and other paid advisors. Simple Startup gives readers the detailed insights they need to understand exactly what they need from each of these professional counselors, to ask the smart questions that will help them get their moneys worth, and to make intelligent decisions independent of their advisors recommendations. Simple Startup is aimed at those who want to make it really big, not just the home-based artisans, daycare providers, or dry cleaning stores. These are innovators and visionaries who have the passion, drive, and creativity to launch a great company, but who need a nuts-and-bolts guide to the hundreds of complex challenges that derail many a business on the journey from their first business card to a successful company sale or IPO.