What makes a brand memorable? Is it the logo, name, hype, or quality experience? In today's saturated market, small businesses struggle to maintain customer loyalty. Growing businesses face similar challenges.

This book takes you on a journey from Hogwarts to New York, using fantasy worlds to simplify brand-building basics. Learn how to trigger favorable emotional responses through brand storytelling, using familiar examples.

Discover how to:

•⁠  ⁠Keep your brand top-of-mind
•⁠  ⁠Make your brand the go-to solution
•⁠  ⁠Build a sticky and relevant brand

Brand strategy books used to be complex and boring, until now! This book offers a refreshing approach.

Key takeaways:

•⁠  ⁠Simplified brand-building strategies
•⁠  ⁠Emotional storytelling techniques
•⁠  ⁠Memorable brand creation

Escape the charm of brand forgetfulness and make your brand unforgettable.

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The Magic Wand Brand Strategy

2019

IDS Brands

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